hey look, it's another DESIGN portfolio!

Here you'll find some graphic design work from past jobs and some just-for-fun stuff I did to mix things up. And absolutely no AI slop*.

Now, please enjoy. (Or don't. I'm not the boss of you.)

Work

Some real projects from actual jobs , and some projects for not-actual companies I did just for fun.

Images/links open in new tabs.

Print design

A 70-page physical guide created for snail mail.

Written content was provided and the design/layout was created by me.

Created for Neovation

The Ultimate Guide to Online Training (2021)

A 70-page guide that was created over the summer of 2021, intended for distribution via snail mail and other in-person events.

This was designed with an older brand look.

The full Guide (PDF) (2021)

Online ads for the digital version of the guide (2024)

Site design mockups

A few first-draft redesigns for various sites that I quite liked.

The information within the site designs is mostly placeholder content.

Created for Neovation

Neovation website mockups (2025-26)

My personal favourite pages from a first-draft mockup for a recent site redesign.

(This contains mentions of AI, but AI was NOT used in the creation of these designs. For more on that, please read my AI disclaimer.)

Custom Learning website (2025)

Mockup for a new website directed exclusively at the the Custom Learning division of the company.

Presentations & templates

A few Google Drive-based presentations/templates I created.

The information within has been edited for privacy and any employees/clients mentioned within the slides are fake.

Created for Neovation

Product demo presentations

Presentations created for webinars or client demos.

Other templates

Templates created for items that are meant for viewing as a PDF, not necessarily as a presentation.

(The case study template was based on an existing, older case study PDF layout, but the updat of these never came to pass.)

Misc marketing ads

A selection of in-house marketing ads.

These ads were for various products and services the company offered.

Created for Neovation

Case study carousel ads (2024)

A series of ads that ran on LinkedIn, showcasing successful case studies.

Canada Soccer

WH Smith North America

Custom Learning ads (2025)

Some of my favourite designs from a recent campaign targeting various industries for custom eLearning work.

OttoLearn relaunch ads (2019)

A set of ads I created for a product relaunch in 2019.

Adroll series for product launch (2019)

SmarterU ads (2017)

One of the very first ads I created as a member of the Marketing Team.

(We were experimenting with designs, having had no dedicated brand guide at the time.)

Other things (2026)

Stuff I created to add some variety to this portfolio.

Written content and design by me. Stock images are from Unsplash.

Just for fun

Penelope's Pickling

Branding elements for a fake small-size pickling company.

(I don't even like pickles...)

Presentation slides

The Ashworth Trepair Company

Branding elements for a fake tree repair company.

(I wanted to create a simple design for nature-inspired brand. My brain settled on a "tree repair" company. We may never know why.)

Presentation slides

STRUTL4D

Branding elements for a fake portable cassette and CD player company.

(I'm shamelessly nostalgic.)

Presentation slides


About

Hello.

I'm Ethan, a graphic designer that has been working as an in-house designer for about 10 years (2016-2026).

I also had a brief 2-and-a-bit year stint as the Graphic Design Coordinator at Pride Winnipeg in (2015-2017ish).

I also also draw sometimes, play a limited selection of video games, and like to hang out with my partner and our two cats.

And once again, because I feel like I can never stress it enough, everything seen in this portfolio was created by me without "assistance" from AI*.

Contact

Want to know something else? Send me an email or message on LinkedIn.


© 2026 ethan ritchot dot com