hey look, it's a design portfolio!

Here you'll find some graphic design work from past jobs and some just-for-fun stuff I did to mix things up. And absolutely no AI slop*.

Now, please enjoy. (Or don't. I'm not the boss of you.)

Images/links open in new tabs.

digital

DIGITAL

Logos

Neovation

In-house/Freelance

Created for various products/services. I built the logos with Illustrator and also helped with conceptualizing and/or refining the look.

(This contains mentions of AI, but AI was NOT used in the creation of these designs. For more on that, please read my AI disclaimer.)

JoySuite AI logo

Pride Winnipeg Theme Logos

Volunteer

Themes I developed logos for.

DIGITAL

Site design

Neovation

In-house/Freelance

Neovation website (2025-26)

A few of my personal favourite pages from a first-draft mockup for a recent site redesign.

(This contains mentions of AI, but AI was NOT used in the creation of these designs. For more on that, please read my AI disclaimer.)

Neovation Custom Learning website (2025)

Mockup for a new website directed exclusively at the the Custom Learning division of the company.

DIGITAL

Ads and social media stuff

Neovation

In-house/Freelance

Custom Learning ads (2025)

Some of my favourite designs from a recent LinkedIn campaign targeting various industries for custom eLearning work.

Case study carousel ads (2024)

A series of carousel ads that ran on LinkedIn, showcasing successful company case studies.

Canada Soccer

WH Smith North America

Ultimate Guide to Online Training (2024)

A set of ads I created for the digital copy of the Guide that ran in an email newsletter.

OttoLearn relaunch ads (2019)

A set of ads for Adroll I created for a product relaunch in 2019.

Pride Winnipeg

Volunteer

From a few years ago and there are things I would change, but I still generally like how this stuff turned out. :)

2016: Be Authentic
2016: Annual General Meeting
2017: Resurgence

Twitter cover

Created as a transition between 2016-2017 themes

FB cover

Created as a transition between 2016-2017 themes

2018: My First Pride
Pride Winnipeg Stickers

General social post advertising the stickers.

DIGITAL

Presentations & templates

The information within has been edited for privacy and any employees/clients mentioned within the slides are fake.

Neovation

In-house/Freelance

Product demo presentations

Presentations created for webinars or client demos.

Other templates

Templates created for items that are meant for viewing as a PDF, not necessarily as a presentation.

(The case study template was based on an existing, older case study PDF layout, but the update of these never came to pass.)

DIGITAL

It ain't real

Some fake brands I created to add some variety of subject matter to this portfolio. And just to have some fun.

Written content and design by me. Stock images are from Unsplash.

Penelope's Pickling

Just for fun

Branding elements for a fake small-size pickling company.

(I don't even like pickles...)

Presentation slides

The Ashworth Trepair Company

Just for fun

Branding elements for a fake tree repair company.

(I wanted to create a simple design for nature-inspired brand. My brain settled on a "tree repair" company. We may never know why.)

Presentation slides

STRUTL4D

Just for fun

Branding elements for a fake portable cassette and CD player company.

(I'm shamelessly nostalgic.)

Presentation slides

print

PRINT

Booklets and guides

Neovation's The Ultimate Guide to Online Training (2021)

Custom Learning website (2025)

In-house/Freelance

A 70-page guide that was created over the summer of 2021, intended for distribution via snail mail and other in-person events.

PRINT

Collateral

Pride Winnipeg

Volunteer

Festival access passes

Passes for various participating members of Pride Winnipeg.

2015

Pride Winnipeg: 2015 Media Pass, with a large M on a blue background. The Pride Winnipeg logo sits on top, next to the words "2015 Access."Pride Winnipeg: 2015 Parner Pass, with a large P on a pink background. The Pride Winnipeg logo sits on top, next to the words "2015 Access."Pride Winnipeg: 2015 Stage Pass, with a large S on a green background. The Pride Winnipeg logo sits on top, next to the words "2015 Access."Pride Winnipeg: 2015 Visitor Pass, with a large V on an orange background. The Pride Winnipeg logo sits on top, next to the words "2015 Access."

2016

Pride Winnipeg: 2016 Stage Crew Pass, with a large green "Sc" on the top left over a desaturated image of the festival. The Pride Winnipeg logo and TD Bank logo sit at the bottom left.Pride Winnipeg: 2016 Parter Pass, with a large pink "Pa" on the top left over a desaturated image of the festival. The Pride Winnipeg logo and TD Bank logo sit at the bottom left.Pride Winnipeg: 2016 Visitor Pass, with a large orange "Vi" on the top left over a desaturated image of the festival. The Pride Winnipeg logo and TD Bank logo sit at the bottom left.

2017

Pride Winnipeg: 2017 Media pass, with a large white M on the top left over a field of blue. The Pride Winnipeg logo and TD Bank logo sit at the bottom left, over a very light, blue-tinted photo of the festival stage.Pride Winnipeg: 2017 Sky Lounge pass, with a large white S on the top left over a field of pink. The Pride Winnipeg logo and TD Bank logo sit at the bottom left, over a very light, pink-tinted photo of the festival stage.Pride Winnipeg: 2017 Backstage pass, with a large white B on the top left over a field of green. The Pride Winnipeg logo and TD Bank logo sit at the bottom left, over a very light, green-tinted photo of the festival stage.Pride Winnipeg: 2017 Access pass, with a large white A on the top left over a field of orange. The Pride Winnipeg logo and TD Bank logo sit at the bottom left, over a very light, orange-tinted photo of the festival stage.
Stickers (2017)

Created as an alternate to the yearly Pride Winnipeg buttons.

Pride Winnipeg logo on a dark purple background.The word "proud" is spelled out with rainbow colours, slightly overlapping, on a strip of white that lays atop a yellow background."Queer" with Q, U, and R in purple and spelled with 2 backward e's that are green. A second "queer" is mirrored and flipped beneath it, with Q, U and R in orange, and the 2 e's in yellow. Both are outlined in white, on a blue background.
"Two-spirit" written in white on top of a rainbow background.  A second "two-spirit" is mirrored and flipped beneath it in red. Both are outlined in black."Lesbian" written in white with a white underline, on a striped rainbow background that is made by overlapping the word "lesbian" many times."Gay" written in rainbow and sitting atop a darker rainbow background. It's outlined with white and has 5 white rays coming off of it.
"Trans" written on a white strip in the middle, with a pink strip on top and a blue strip on the bottom, with a light green accent line separating the pink, blue, and white."Bi" written in yellow with a thick yellow underline, on striped background of pink, purple, blue, green, and yellow."Pansexual" written in yellow, outlined with a darker yellow, sitting on a yellow stripe, with a pink section above and a blue section below.
"Asexual" written on a white strip in the middle, black-to-grey strip on top and a purple strip on the bottom."No label" written in white and sitting atop a red "do not" symbol on a blue background."Ally" written in white on a green background.

PRINT

Vector maps

Snowmobile Club Voyagers Trail Grooming Association

In-house/Freelance

Vector map (2024)

A vector map I created for the VTGA that were to be made available at the various warm up shelters and other locations around the trails. Designed to fit on a standard sized 8.5x11 inch paper.

(I also vectorized their logo.)

Map showcasing the snowmobile trails connecting Morris to Winnipeg to Lonesand.

Pride Winnipeg

Volunteer

Festival maps

A vectorized maps (approx. 3 ft x 2 ft) of The Forks that were on display for festival goers.

art

ART

blah

x

Comissioned

Just for fun

x

x

About

Hello.

I'm Ethan, a graphic designer that has been working as an in-house designer for about 10 years (2016-2026).

I also had a brief 2-and-a-bit year stint as the Graphic Design Coordinator at Pride Winnipeg in (2015-2017ish).

And once again, because I feel like I can never stress it enough, everything seen in this portfolio was created by me without "assistance" from AI*.

Contact

Want to know something else? Send me an email or message on LinkedIn.

© 2026 ethan ritchot dot com